I strongly recommend setting up a google account for any business. They have a bunch of useful things:
http://www.google.com/analytics/ – great web traffic reports
https://www.google.com/local/ – to manage your google listing on google maps!
https://www.google.com/webmasters/ – for me! LOL.
https://www.google.com/calendar/ – so that you can manage a calender(s). You can publish them easily too! See: Tracy’s Schedule